How to Send a Link When Someone Comments on Instagram (2026 Guide)

Quick answer

Connect your Instagram Business or Creator account to a Meta-approved tool like likecmtshare, choose the post or reel, set a trigger keyword such as "LINK", and write the DM with your link. From then on, anyone who comments that keyword receives the link in their DMs automatically, usually in under a second.

What you need

An Instagram Business or Creator account (switching is free in Instagram settings)
A likecmtshare account connected through Meta's official login
The link, file or offer you want to send

Step-by-step setup

Connect Instagram. Log in with Instagram and tap Allow. Your password is never shared.
Pick the reel or post. Choose the content you want to attach the automation to, or apply it to all future posts.
Set the keyword. Use one clear word like LINK, PRICE or GUIDE. Tell viewers in your caption: "Comment LINK and I'll DM it to you."
Write the DM. Add your message and up to two link buttons. You can also send an image or PDF first.
Turn on the public reply (optional). Reply under the comment with "Sent! Check your DMs" so others see it works.
Go live. Switch the automation on and test it by commenting from another account.

What the follower sees

Comment → instant DM

LINK 😍

Hey! Here's the link you asked for 👇

Open link

Tips to get more clicks

Put the keyword in the first line of your caption and say it in the video
Keep the DM short and put the link in a button, not in a long paragraph
Add a follow gate if you also want new followers (see follow gate guide)
Use one keyword per post so results are easy to track

Mistakes to avoid

Asking people to comment a long phrase: short single words work best
Sending the same identical message thousands of times: use message variations
Using unofficial bots that log in with your password: they risk your account

FAQ

Is it allowed by Instagram?

Yes, when you use a tool built on Meta's official Instagram API, like likecmtshare. The DM is only sent because the person commented first.

Can I send the link to people who don't follow me?

Yes. You can also require them to follow you first with a follow gate.

Does it work on reels and stories?

Yes. It works on reels, posts and replies to stories.

Is there a free way to do this?

likecmtshare has a free plan with 1,000 DMs, which is enough for most small creators.

Try it free

likecmtshare is Meta-verified, has a free plan with 1,000 DMs, and takes about a minute to set up.

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